Thinking of ways to improve the NetSuite Site

This morning I read a document supplied by an SEO on how to improve the Australian NetSuite site. Their suggestions were 19 pages long -- some of it good value. However, a lot of it was less than interesting.

In brief, I think that the site just does not have enough information on it. We have loads of information that could be made available -- such as a good glossary for SMEs to be guided through the sea of terminology. We also have our own case studies and information about the way the software has been modified to meet Australian conditions.

What I really find incredible are the Australian business sites. Very few businesses here in Australia really have it all together as far as the web goes. I am talking to at least 15 to 20 different businesses each day in this job as a Business Development Executive; each time I need to talk to a new one, I look them up on the web. Well now, there are many, many businesses without even a web presence! Second, it is so difficult to find some of the businesses -- they have such unusual domain names. And nine times out of ten the business is listed as number six, seven and eight on a search engine page, with sites that point to them higher up the page. It is only the really large businesses that seem to have it together as far as the web is concerned. It is about time SMEs really paid attention to getting themselves on the web. Customers and business development people like me are looking for you and we cannot find you!